The Vice President for Marketing shall be responsible for marketing and public relations.  The VP of Marketing shall be responsible for developing marketing, corporate relations and communication programs in accordance with chapter bylaws and policies

Role and Responsibilities

  • Market and publicize the chapter within the community
  • Develop an awareness of PMI’s marketing tools and resources
  • Develop and implement marketing campaigns to promote the chapter and its activities to members and the community at large
  • Develop and implement a periodic marketing plan with a detailed marketing strategy to ensure chapter brand management
  • Develop and implement the chapter marketing plan
  • Create and disseminate the chapter’s announcements, press releases and marketing activities
  • Develop and distribute marketing materials, newsletter, etc.
  • Facilitate chapter communications to external sources and share information with PMI and other PMI communities
  • Keep the coherence between the marketing plan and the chapter strategic objectives
  • Drive the chapter’s advertisement process and ensure results
  • Collaborate with local business to publicize the chapter and PMI
  • Publicize the chapter and PMI through internal and external publications
  • Oversee the relationship with the press and the relation with the public authorities, government bodies and non-government organizations
  • Monitor and coordinate presentations to external stakeholders and other organizations interested in the activates of PMI
  • Increase awareness of PMI and the chapter
  • Maintain relationship with sponsors for revenue generation to fund the chapter’s activities
  • Coordinate and organize presentations to potential chapter sponsors, event sponsors and other sponsors
  • Develop and implement succession and transition plan

Qualifications and Education Requirements

  • Member in good standing of PMI and PMIWIC
  • Ultimate team player – as a leader and team member
  • Must be willing to commit to attending Board and Membership meetings, responding to emails and participating in chapter operations as appropriate.
  • Willingness to learn email marketing program and technical aspects of the Web Site
  • Willingness to respond to Web Support questions any day of the week at any time of the day

Role Specific Skills

  • Marketing Strategy and Development
  • Marketing Plan Execution and Delivery
  • Knowledge of PMI’s Brand Strategy, (Marketing Portal)
  • Market Research Skills/Proficient use of Survey Tools
  • Proficient Usage of Online Collaboration Tools
  • Newsletter Tools
  • Knowledge of Fundraising Technique’s

Other Leadership Skills

  • Public Speaking and Presenting skills
  • Excellent Writing skills
  • Ability to Delegate Effectively skills
  • Negotiation Effectively

Additional Notes

  • Familiarity with best practices in Marketing  Management a plus